Generative AI, such as OpenAI’s ChatGPT, has the potential to revolutionize workplace productivity and efficiency. Some companies, such as IBM and Spotify, have integrated generative AI tools into their workflows.
But others are wary, at least at first, because of instances of misinformation and data breaches.
One notable case involves a lawyer who used ChatGPT for legal citations in a case against the Colombian airline Avianca. The AI platform cited six cases that were not present, raising questions about the reliability and accuracy of these systems.
In a move that sparked controversy in the technology and financial sectors, major companies, including Apple, Samsung and Verizon, and major US banks, such as Bank of America, Citicorp and JPMorgan Chase, have banned the use of generative artificial intelligence in the workplace.
The move comes amid growing concerns about privacy, accuracy and potential legal implications. But could banning generative AI put companies at a competitive disadvantage?
John Treadway, founder of AI Technology Partners, explains companies’ top concerns in relation to generative AI.
“Most clients’ primary concern is exposing customer data or other confidential or proprietary data,” says John Treadway.
It also highlighted concerns about adherence to data protection protocols, potential breaches of intellectual property, and the risk of biases built into AI models.
Despite these concerns, Mr. Treadway is not advocating an outright ban on generative AI.
“There is so much value to be gained in terms of productivity that a blanket ban could cause you to lose ground to your competitors,” he said.
Instead, he suggests that companies develop generative AI principles and guidelines and put in place controls to mitigate risks.
Drew Romero, a cybersecurity expert at Tkxel Corporation, shared his company’s decision to ban generative AI.
Our decision depends on several factors. First, we prioritized the protection of sensitive data and intellectual property. Romero explained that generative AI has the ability to create content that may infringe copyright laws or inadvertently leak confidential information.
The ban affected all Tkxel employees, especially those in creative roles such as content creation and design. However, Romero believes that the benefits of data security and ethical practices outweigh the harms of the ban.
While the decision to ban generative AI has drawn mixed reactions, Mr. Treadway and Mr. Romero agree that the technology has the potential to have a significant impact on business.
“Generative AI has the potential to impact nearly every function in every business, with improved productivity, better outcomes for customers and employees, and more new ways to interact than we’ve seen before. We’re not even beginning to understand yet,” Treadway said.
As the controversy continues, the future of generative AI in the workplace remains uncertain. While some companies may follow suit and impose bans, others may choose to embrace the technology, focusing on mitigating risks and maximizing benefits.
As Romero concludes, “The possibility of bringing generative AI back to the desktop is not entirely ruled out. However, any reconsideration will depend on advances in technology, enhanced security measures, and the development of ethical guidelines that adequately address concerns surrounding generative AI.”
Translated article from the American magazine Forbes – Author: Johan Moreno
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