Last month, FIFA president Gianni Infantino threatened to declare a TV blackout in Europe if the media did not agree to improve on its “disappointing” bid for the rights to this year’s competition, which is being sold separately from the men’s World Cup for the first time.
Previously, broadcasters acquired the World Cup television rights through bundle deals while purchasing access to the Men’s World Cup. Gianni Infantino He said offers from the “big five” European markets (Britain, Spain, Italy, Germany and France) were a “slap in the face” to the players. Because of the time difference, matches will be played outside peak times for European markets, but Gianni Infantino says this is no excuse.
In a statement issued on Wednesday 14 June, FIFA and the European Broadcasting Union (EBU) said that in October last year the two sides announced an agreement in principle confirming that this year’s FIFA Women’s World Cup will be broadcast free of charge in 28 European territories, but as part of this amended agreement Major European broadcast markets have been added. The statement did not disclose the financial details of the agreement.
“FIFA is pleased to extend the agreement with UEFA to move the upcoming FIFA Women’s World Cup to the five main markets within its existing networks, namely France, Germany, Italy, Spain and the United Kingdom, as well as Ukraine, ensuring maximum visibility at the tournament,” Gianni Infantino said in a FIFA statement. From this agreement, the EBU has committed to working on broadcasting at least one hour weekly content dedicated to women’s football on its own digital platform and broadcast network.This will provide a great promotional opportunity and exposure of women’s football, which is a top priority for us, in line with the FIFA’s commitment to the long-term development of the sport. »
The BBC and ITV will broadcast the matches in Great Britain, while ARD/ZDF will broadcast the matches in Germany. Other broadcast channels are France Télévisions, M6 (France), RAI (Italy) and RTVE (Spain). In Ukraine, the tournament will be broadcast by UAPBC.
German coach Martina Voss-Tecklenburg She said she was relieved by FIFA’s announcement: “I am relieved that the World Cup matches will be shown on German television. I would like to thank everyone involved for reaching an agreement for the development of women’s football, the vision, the millions of fans and the sporting value of the tournament. We can now get closer to the preparations.” And the World Cup with more momentum and positive energy. »
This year’s Women’s World Cup, the first to feature 32 teams, will be held in Australia and New Zealand from July 20 to August 20. According to FIFA’s audit of the tournament, around 1.12 billion viewers watched the 2019 World Cup in France across all platforms.
Translated article from the American magazine Forbes – Author: Mansi Pathak
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