Instagram has been secretly testing a Twitter-like text app with celebrities and influencers for several months and is preparing to launch it as early as June, Bloomberg reports, as some people seek to quit Twitter due to Elon Musk’s changes.
Highlights
- The app will be separate from Instagram — which is owned by Meta — though users will be able to link their accounts and follow everyone they follow on Instagram on the new app with just one tap, according to a report. screenshot Posted by Lia Haberman, Professor of Social and Influencer Marketing at UCLA and author of the ICYMI Newsletter.
- The app could eventually be compatible with others trying to woo former Twitter users, including Mastodon, according to Ms. Habermann Screen, who says Mastodon users will “soon” be able to follow and interact with Twitter users. Posts on the new Meta platform without having to create a new account.
- According to Haberman, users will be able to post up to 500 characters of text, as well as photos and images.
- Meta has been secretly testing the new app with celebrities and influencers for several months, people familiar with the project told Bloomberg.
main context
In March, Money Control first reported that Meta was considering creating a social network for text updates to compete with Twitter. Soon after, Meta admins told Platformer that they “believe there’s an opportunity for a separate space where creators and public figures can share timely updates about their interests.” Many users have been looking for an alternative to Twitter since billionaire Elon Musk took office in October 2022 and began making rapid changes to the platform. Mastodon launched shortly after Mr. Musk took over Twitter, offering a similar platform but “without algorithms or ads to waste your time.” However, it seems that this platform does not meet the needs. According to Wired, the number of active users of Mastodon dropped to 1.4 million at the end of January, which is a decrease of more than 1 million since it started logging in in November 2022.
the shadow
A recent study by the Pew Research Center found that if people stay logged into Twitter, the most active Twitter users post 25% fewer messages since the acquisition of Elon Musk. L’étude a également révélé que six Américains sur dix ayant utilisé Twitter au cours de l’année écoulée ont déclaré avoir fait une pause sur la plateforme, and que 25% des personnes interrogées ont declaré qu’elles ne seraient probablement plus sur la plateforme within a year.
Translated article from the American magazine Forbes – Author: Molly Bohannon
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