The group ranks second in its market in France, right behind it Pernod Ricard. Among its main products are rum, port (No. 1 in the world), Calvados (No. 1 in France), and vodka. Jean-Pierre Caillard It gained new market shares through successive acquisitions: in the 1990s, through the consolidation of the group Bardenet ; Recently by purchasing or acquiring shares in BoissetAnd married Brizzard or Belvedere.
The undisputed leader in the retail flask market, Martinique It is preparing to significantly enhance its range which until then had 14 references. For Vinexpo in 2023, the brand emphasizes “Made in France”, represented by Premium Craft Spirits.
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