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Exclusive: American Express reveals the latest travel trends

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The findings of the 2023 Travel Trends Report from American Express have just been released. Forbes invites you to examine the main findings of this report.

Travel is finally back to pre-pandemic levels and travelers are scurrying around the world in search of new experiences. As a major player in the industry, American Express regularly conducts surveys to find out how, where and why American Express cardholders travel around the world. results 2023 World Travel Trends Report From the famous American company’s travel section Posted on March 24th. In total, 8,000 people were interviewed worldwide : 2000 in the United States as well as 1000 in Australia, Canada, India, Japan, Mexico and the United Kingdom. The people who participated in this study reported a The family income is more than $70,000 And travel by plane at least once a year.

Overall, the results show that travel is still on the rise: 85% of respondents said they would take two or more leisure trips this year; 74% said a memorable travel experience is more important than cost; 78% said travel is a top priority in the budget. However, preferred destinations vary between classic options and novelties.

to 89% of respondents, the term “novelty” is a priority. These people are looking for out-of-the-ordinary destinations and experiences rather than the well-known tourist towns. They also want to explore these destinations carefully and support local communities. This is especially true for Generation Z and Millennials, who are more likely than others to express a desire to discover a unique vacation destination, to shop in small, authentic local stores when they are there and to experience the destination as the locals do.

Travelers who decided to go to Sicily this year definitely made up their minds after watching the second season of white lotuswhich shows another trend called ” Jetting group “: going to places we’ve seen on screen, whether on TV, in movies or on social media. Gen Z and millennials are leading the pack in this category as well, often choosing destinations they’ve seen on social media, including Instagram and TikTok, Hence the places that will be successful on their social networks.

Wellness vacations have exploded in recent years, largely due to the stress of the pandemic, and they continue to do so: 88% of respondents They said they would spend the same amount or more on this type of vacation this year, at hotels like Amaniyara in the Turks and Caicos Islands, The Cape Hotel, A Thompson in Cabo San Lucas, Mexico, and One and Only Cape Town In South Africa. In addition, 75% of the respondents They claim they will unplug their phones while on vacation to improve their mental health, and many intend to have experiences such as exploring hiking trails or beaches, visiting a private beach and having a massage or facial. finally, 43% of respondents Choose a hotel based on its health facilities and 68% Choose destinations in the heart of nature to improve their peace of mind.

Another upside, which continues this year, is choosing a vacation spot based on the foodie scene: 81% of respondents He said that trying the local cuisine was part of the trip that they were most looking forward to. An even smaller number, 37%, plan to visit a particular famous restaurant. Others are moving more towards a pure, authentic and simpler culinary experience, like a chef Michael SolomonovJames Beard Award Winner, Head of Restaurants Zahav in Philadelphia and Laser Wolf in Williamsburg (Brooklyn).

“The older I get, the more fond memories I have of the way I think about food come not from Michelin-rated restaurants, but from the small establishments that opened because that’s what they do. Generations of people who have been doing the same thing for a while Long. You can taste the soul there. That’s what I love,” says Michael Solomonov. He cites in particular the south coast of Oregon, where he stopped by chance at a small restaurant that specializes in Dungeness crab: “I never remember eating anything this good. Other memorable experiences include ceviche from a local restaurant in Quepos Village, the resort town where He was based in Costa Rica, and the vibrant Granita from a shop near a hiking trail on the Amalfi Coast, Italy surrounded by lemons, figs, and olives.

Michael Solomonov isn’t completely ignorant of more serious restaurants, but he doesn’t usually make a pilgrimage to the most famous of them. He suggests looking at the offerings of second-tier U.S. cities, where a lower cost of living and diverse immigrant communities create a wealth of dining experiences, such as excellent Philadelphia Vietnamese and Cambodian restaurants. And when you stay at a hotel, he gives you this solid advice: “Instead of choosing the restaurants they usually recommend, I ask them where they’re going with their families,” he explains. “At the restaurant, do the same with the staff. Ask them what they would like to eat. Show that you are genuinely interested in the food, not impressed. »

Translated article from the American magazine Forbes – Author: Laurie Werner

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