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Simplifying uses to democratize electric mobility

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If, according to the 2023 Mobility Barometer, thermal cars still account for more than 90% of the main vehicles owned by the French, the electric mobility market is already booming. 27% of French people plan to buy an electric or hybrid car in the next 12 months. The real solution to reducing CO2 emissions, electric mobility is still waiting for massive democratization. It remains for us to collectively redouble efforts to accelerate its spread.

Justified reluctance?

What is the reality of the driver who wants to switch from a thermal car to an electric car in 2023? Firstly, there is the purchase of a car, most often new, the used car market is still almost non-existent (less than 2% of sales). This constitutes the first hurdle, because despite manufacturers’ efforts to offer affordable electric cars, the entry price is still, for example, around 20,000 euros For the Dacia Spring city car, the environmental bonus is discounted, which is a great investment for most families. Then the question of autonomy and recharging arises: its cost in kWh, its accessibility, its compatibility with the vehicle in question … Today, if recharging points remain generally accessible on major roads (all motorway service areas will be equipped with a high-power charging station At least one by the end of 2023, allowing some to restore up to 300 km of autonomy in 15 minutes), the network over the entire territory (and in some of our neighboring countries) is not yet perfect. Especially since the differences between stations (power, charging time, pricing, means of payment, etc.) are still numerous. Actually, according to Aver, only 10% Stations installed in direct current have a power greater than 50 kWwhich allows for fast charging.

What should you be discouraged from? of course no ! On the other hand, because the aforementioned brakes are gradually lifted. France now has more than 90,000 recharge points Open to the public (Barometer Avere-France), no less than1.2 million stations in total (in public places, but also in private homes, in companies, etc.). On the one hand, because the high cost of the electric car is compensated by the low expenditure on maintenance and maintenance (four times less than the cost of a thermal car). Finally, to support the transition to greener mobility, the state offers financial aid that can reach up to 7,000 euros To buy an electric car.

The right balance between motivation, support and constraints

When we know that in France a third of the share of carbon dioxide emissions results from transport activities and half comes from private cars, electric mobility is one of the elements of the response to the main environmental challenges. Remember, an electric car emits on average three times less carbon dioxide than a thermal car over its entire life cycle. Numerous legal obligations – some already applicable – also provide a framework and encourage this shift towards greener mobility. the LOM laws (Mobility Guidance Act) and Climate and Resilience are ambitious: carbon neutrality, creation of Low Emission Zones (ZFE), implementation of a timetable aimed at banning the sale of new cars that use carbon fossil fuels, etc.

To support the transition, in addition to the eco-purchase bonus, there are other aids: local subsidies, interest-free loans for low-income families living on ZFEs, corporate tax benefits, assistance with installing charging stations, etc. Despite the obstacles, the systems have been put in place – and must continue to be developed – to encourage the French to change their view of electric cars and take the lead.

Clarify, facilitate and democratize

With the goal of carbon-neutral mobility, support also includes the emergence of tools and applications that make life easier for electric vehicle owners, reduce their mental workload and put an end to thermal/electrical resistance.

Today, as soon as we move away from the simple work-from-home journey, electric mobility can require a certain expectation, which is greatly simplified by the emergence of various digital solutions that accompany the driver from A to Z. Identify functional and available charging stations along the route, ensure that they are compatible with the vehicle (socket, power, etc.) and that the driver has the necessary means of payment (subscription, charge card, etc.) For reasons of installation cost, many terminals do not have a credit card payment terminal. A real headache for electric car owners? Not necessarily, because digital solutions that prepare pathways and provide unique and interoperable means of payment are emerging. They contribute greatly to the clarification of the landscape, and thus to the democratization of electric mobility.

With regard to electric mobility, the lights are gradually turning green: installations are multiplying, the network is expanding, marketing of less expensive vehicles is accelerating, autonomy is advancing, offers are more readable and accessible … All criteria are in place for widespread deployment. The market share of electric vehicles could reach 67% by 2030 in Europe!

Article by Brian Boddy, Director of Mobility Products at Bip & Go

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