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Homolog is the new shopping address in Paris

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Homolog opens the Parisian flagship

Last Friday, December 9, Homolog Paris opened its first flagship store on the famous luxury avenue, rue du Faubourg Saint Honoré, located at number 65, a stone’s throw from the Elysée, formerly known as the boutique of the famous Italian fashion designer Azzaro.
Today, Homolog brings this shop of more than 300 square meters to life, with a reception on the ground floor, you have to take a reverse staircase to get to the first floor where the whole collection is represented: hand-embroidered silk dress embellished with crystals, voluminous skirts, evening wear and the Day Wear collection. Spacious cabins and private space for VIP clients, everything is set up to provide quality service at the height of the fashion house.

Separated by a long corridor on the first floor, Homolog set up his studio. Behind that back door, Emily Cheung and her entire team work on upcoming collections and custom-order pieces, and all styling is done on site.


Welcome cocktail

On the occasion of the store’s opening, Emily Cheung, the creator of the Homolog house, invited many big names such as journalists and designers who have supported her since the beginning, as well as the Malaysian ambassador, very close to Malaysian culture because of his second home but also by his very present family in the country. Members of the marketing and sales department of the AS Monaco football club, the designer’s favorite club, friends and professional acquaintances, also came to visit the new flagship of the house.

Followed by a cocktail at the Bristol Hotel, located not far away, to the delight of all guests. The famous Parisian chateau was Emily’s residence when she arrived in France. Therefore, it is a symbol of a young woman.

A private cocktail, conference accompanied by champagne and a small bouche, followed by dinner at the Palace Restaurant.


A future full of surprises

Energized and full of enthusiasm, the entire team is currently working on a new collection, and hopes to join the Paris Fashion Week calendar as soon as it does in New York during their latest show for Spring/Summer 2023.

A source close to the house told us that many international celebrities have fallen in love with the house. Who knows, the house might welcome inspiration.

In the meantime, it is possible to stay informed and follow the adventures of the Homolog house on their website www.homolog-paris.com/fr or on their Instagram account @homologofficial.

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