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Helly Hansen, the outdoor brand with many CSR commitments

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Helly Hansen with its logoh hA recognizable icon on all slopes, winter unveils many of them corporate social responsibility obligations. Founded in Norway exist over 140 years old, Helly Hansen The leading skateboarding brand and the Fifth outdoor brand Most searched on Google. Closely linked to Norwegian heritage and outdoor sports, the brand is based on experience Ski professionals To develop some of the most innovative and technical equipment on the slopes.


Helly Hansen I started from monitoring Jacket impermeability solution A long list ofinnovations For the most part the pioneers in the market, especially the first soft waterproof fabrics. Other achievements include the production of the first rockwool in the 1960s, the first “The first layersTechnologies in the 70s, made with technology Leva stay dry, Patented H2Flow™ temperature regulation system and revolutionary insulation Levaloft TMAnd lighter and warmer. The brand has always been developing high-quality professional apparel that protects consumers while letting them feel life. Based on an exclusive waterproof/breathable system HELLY TECHRecently, the overseas technology brand introduced LIFA INFINITY PROTM : the company’s most innovative and responsible waterproof/breathable technology to date.

Leva Infinity Helly Hansen

Hailey Hansen is the world leader in performance sailing and ski apparel, as well as premium workwear. Her clothes are worn over 55,000 professionalswho trust the brand, as well as by Olympic athletes, national teams, coaches and mentors located in more than 200 ski resorts across the world. Hailey Hansen Partners every year with professionals to design and develop the best products thus ensuring optimum protection:Hailey Hansen designs professional quality apparel that users can be completely confident in. All technologies are tested and approved by our professionals “, Confirms Dmitry notmarketing managerHailey Hansen. participate in a Environmentally friendly approach For years, the group has recently chosen to center its CSR commitments around it Four corners : Protecting the planet, labor law and responsible consumption, as well as measuring and adjusting its actions.

Helly Hansen

Helly Hansen ensures responsible use of resources and minimization of product manufacturing impact.

Since 2019 Helly Hansen has been measuring its carbon footprint Integration of raw materials, material manufacturing, products and their own processes and transportation. This procedure is re-evaluated every year in order to monitor the company’s progress on this subject. ” If we consider the carbon footprint of 2020, approximately 60% of this footprint comes from materials and manufacturing. This is therefore our main area of ​​work for professionals.Chains of years. In order to reduce this percentage, the brand is important first of all Eliminating our dependence on crude oil and ensuring a low-impact, circular and transparent supply of all our raw materials.”. To do this, it intends to rely on recycled synthetic materials, prioritize resources to minimize distances between raw materials and processing sites, and select ZQ certified merino wool Finally, organic cotton is preferred. In addition, the group intends to reduce greenhouse gas emissions in the manufacture of materials by selecting partners with the bluesign label, by favoring energy efficiency and the use of renewable energies, by favoring factories that analyze their environmental performance. And finally, by using dyeing processes with reduced use of water and chemicals. . In order to ensure the best quality and greatest durability, the group plans to maximize the efficiency, durability, performance and technicality of the materials and to optimize the design. It also aims to obtain accurate data and transparency as a guide to achieving a minimum environmental footprint. To do this, Helly Hansen uses environmental data as a tool in the process.

concrete examples

Helly Hansen cotton products are made, for the most part, with organically sourced cotton. According to the brand, they will all be there by 2024/2025. The fleece collection was created in collaboration with Polartrec from recycled materials (25 plastic bottles are recycled to create the fleece). Artistic clothing marked ” Ocean restricted » Use of more than 50% recycled materials (polyester and polyamide). Lifa’s technical underwear is solution-dyed with less water, chemicals, energy and CO2 emissions (2.3 million liters of water saved in 2019). Finally, Helly Hansen supports local initiatives to collect waste (fishing nets, plastic bottles, etc.) at sea in order to turn it into raw materials.

Labor law, partners, transparency and security

Helly Hansen makes it a point of honor that its activities be conducted under fair and safe conditions for all. ” It is important as a brand that we have a clear vision and that the choices we make have a positive impact To achieve this, the brand intends to respect the laws, regulations, ethical standards and practices that apply to its sector. It also intends to focus on transparency and ethics in order to establish strong and lasting relationships with its supply chain partners.” We must continue to build trust by focusing on product traceability so our customers and partners can better understand where our products come from, who created them and what materials are used. The supply chain is made up of many partners and it is important to remember that there are people behind every process a product goes through.”. The factories that Helly Hansen works with come from all over the world, such as Chinathe Sri Lankathe Portugalthe turkey And Taiwan. Helly Hansen has always focused on building long-term relationships with its supply chain partners. ” We have worked with some of our partners to over 20 years ». The Level 1 supply chain is 100% transparent, and more mapping has been done in areas such as migrant workers, and freedom of association. The group emphasizes in other areas such as occupational health and safety, women’s rights, and reasonable working hours, and supports fair wages and adequate standards of living. In terms of workplace safety, Helly Hansen is a member of the Nirabon that operate in Bangladesh. Nirapon implements the security management program, with the help of three strategic service providers: upload for safety visits, Brak education and training programmes Amadre Kotha Helpline allowing workers to report safety issues.

responsible consumption

We must embed responsible business conduct into Helly Hansen management policies and systems. We also need to determine the actual and potential negative impact on our supply chain. How can we stop, prevent or mitigate these effects. We also need to track implementation and results and we need to communicate how to address the affected areas and allow for treatment when necessary,” He communicates with the group. ” This collaboration creates strength to get things done. Some of our current partnerships include chemistry and materials initiatives, fiber collaborations, social empowerment programs, and animal welfare organizations. Additionally, employee involvement is important for educating people about the choices they make in the design and development process, and their impact on the environment. Therefore, by changing or modifying behavioral patterns and decision-making processes, we can have a positive impact on our ecological footprint.”

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