While French luxury brand Balenciaga is under fire from critics after a controversial ad campaign involving children, Balenciaga’s brainchild, Kim Kardashian, said she questions her partnership with the brand.
Last week, French luxury brand Balenciaga released images of its new advertising campaign. This campaign features children carrying a bag in the shape of a teddy bear wearing BDSM-style belts and accessories.
Another ad campaign by Balenciaga for a handbag showed in the middle of several papers placed on a desk a 2008 United States Supreme Court decision, United States vs. williamswhich deals with child pornography.
Many netizens protested, calling Balenciaga’s ad campaign depicting children inappropriate. The French brand removed the images from their social media and apologized, saying, “Our plush bags should not have been featured with children in this campaign.”
The brand also issued another statement regarding the campaign for its handbag, apologizing for “including controversial material” and saying it “strongly condemns child abuse in any form.” »
In a petition filed Friday, November 25, with the New York State Superior Court for the District of New York, Balenciaga sued production company North Six and set designer Nicholas D Jardines. The French brand is asking them for $25 million in damages after “malicious” and “extremely reckless” actions, particularly in relation to the decision to feature Williams’ decision in the advertisement for the handbag, which led the public and media to link Balenciaga. With the “embarrassing and disgusting topic of the court ruling.”
Kim kardashian, who has made the brand a staple in her wardrobe and featured in her campaigns and fashion shows, released her first statement regarding the Balenciaga scandal on Sunday, November 27. She claims to be “shaken by the disturbing images.” In addition, she indicated that after speaking to Balenciaga officials, she believes “they understand the seriousness of this issue and will take the necessary steps to ensure that this does not happen again.”
“Children’s safety should be held in the highest regard and any attempt to normalize child abuse of any kind should have no place in our society, period,” Kim Kardashian said. “As for my future with Balenciaga, I am re-evaluating my relationship with the brand, based on their willingness to take responsibility for events that should never have happened in the first place and the actions that I expect of them when it comes to child protection.”
On Monday, November 28, Kering, the parent company of Balenciaga that also owns brands like Gucci and Alexander McQueen, decreased 0.02%.
Maison Balenciaga is led by the Creative Director Demna Giasalia since 2015. Last year, GQ magazine credited him with positioning Balenciaga as an example of corporate anger toward fashion, and as the coolest brand on the planet. »
Last year, Kim Kardashian teased a full Balenciaga outfit after arriving at the 2021 Met Gala in a black dress from the brand that covered her from head to toe. His love for Balenciaga was recently shown on an episode of keeping up with the Kardashians in which she spoke of their partnership. Demna Gyasalia also had a close relationship with Kim Kardashian’s ex-husband, Kanye West. However, Balenciaga was one of the first labels to cut ties with the rapper in October after he made several anti-Semitic remarks.
Translated article from the American magazine Forbes – Author: Marisa Delato
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