A leading German sports care brand, Jägermeister created the event in France during the 2022 FIFA World Cup, by launching a limited edition of its famous drink with 56 natural ingredients.
If the sale of alcoholic beverages was finally banned in Qatar during FIFA World Cup 2022Brands elsewhere have not forgotten to play the role of creativity to be present in the field of support and coexistence.
Thus, Jägermeister, the German brand that has made its mark in the world of Mixology, has rebranded its brand in the colors of the French choice. Graphic interpretation in blue, white and red with clear graphic symbols. The symbolic bottle, with a stag’s head, gives way at the beginning of November to a flowery interpretation of the French flag.
A limited edition that will be on sale until the World Cup Final on December 18th, for fans of this Liqueur with 56 natural ingredients.
Germany’s leading sports care brand
In Germany, Jägermeister Sport is a long love story. At the beginning of the 1970s, Günter Mast, a marketing pioneer and brother of Kurt Mast, founder of the company, had the idea to sponsor the shirts of a football club to turn them into advertising space: a first in Europe. The history of sports, which will, after that, many simulators! And so in 1973, the football team, Eintracht Braunschweig, proudly entered the stadium displaying the deer symbol of Jägermeister on the chest. For their part, fans embraced “Deer & Beer”, 4cl of Jägermeister and 33cl of very cold beer. Of course, to be enjoyed in moderation.
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