Home Lifestyle Maserati x Barbie: an unexpected collaboration between two global icons

Maserati x Barbie: an unexpected collaboration between two global icons

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🙂 Surprisingly, the luxury auto brand has teamed up with the world’s most famous puppet to “pimp” the Maserati Grecale, the latest SUV from the Italian company.

For more than 60 years, the Barbie® doll marketed by Mattel has been bringing joy to children around the world. The legendary Barbie has sales figures that make your head spin: every year, 80 million dolls are sold worldwide, or 2.5 dolls… per second!

As unexpected as it is stunning, this collaboration brings together two major brands that share a common point: products that are instantly endorsed by the general public and are timeless. Here, Maserati and Barbie have chosen to unleash their creativity by presenting a unique car inspired by the Barbicour phenomenon. The exterior of the vehicle is adorned with the Barbie logo in an iridescent finish that reveals a stunning rainbow effect and a pop of pink that instantly connects with the doll. The interior is trimmed in elegant black with leather – highlighted by pink stitching – as well as headrests with the “B” logo.

As a result of this work, the automotive brand is showcasing a very limited edition of its Maserati Grecale, the latest SUV from the Italian house, designed to transform everyday driving experiences into something exceptional. The children’s brand has specifically chosen this vehicle to match its multifaceted lifestyle, from a business meeting to a glamorous event. Behind that soft shell shaded in the signature candy pink color and thin acid yellow stripes (inspired by the Trident’s racing heritage), will still be a Trofeo version of the Maserati Grecale powered by a 530hp Nettuno V6 engine.

A very limited edition, the Maserati Grecale Barbie will only be available in two custom units worldwide. The first was unveiled as one of the “2022 Imaginary Gifts” At the luxury boutique launch event Neiman Marcus In Los Angeles. For this custom, US-exclusive version, 10% of the sale price will be donated to the Barbie Dream Gap Project – the global initiative of the Barbie brand that partners with charities to help achieve gender equality and opportunities for women.

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